2017 Boom Conference – Lessons for the Unemployed and Under-Employed

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On May 18, 120 people 45+ attended the 2017 Boom Conference to identify how they can earn more income using what they already know. Through the expert workshops and engaging panel presentations, attendees left with high expectations, armed with a truckload of useful tools, strategies and tactics. But unlike other conferences, the Roadmap for a Successful Conference, created by TKC Incorporated, led participants in a process to focus the lessons learn into personal, actionable steps, thus ensuring success.

Here are some of the most important conference take aways for persons who are unemployed and under-employed.

  • “It’s impossible to live 45+ years without having something of value to offer in the marketplace,” Angela Heath repeated her mantra to the audience several times.  “Your last employer purchased your talents and skills, so if you can’t find a job, sell those same talents and skills on your own!”
  • Yes, you can offer your skills, talents, hobbies and expertise to the market. However, not all money making ideas are valid — meaning not all ideas will generate a profit. During the Market Validation session, participants explored a six-part process to validate their concepts without wasting a lot of time, effort or money.  In summary: research your concept, create a minimally-viable product, test it, revise it, sell it, and scale it. The biggest insight was to sell your concept first before you completely build it out.
  • People you know, especially family and friends, may not be the best judges of whether your business concept is a go. Remember, the concept is not valid until the check clears the bank. In other words, getting sales is proof that you have designed a potentially viable money-making concept.
  • Networking is a skill everyone needs. Whether you are looking for a traditional job, exploring temporary contract work, or starting a business, networking is how most opportunities in the marketplace present themselves.  Yes, despite your decades of valuable experience, who you know is often still more important than what you know.
  • Don’t have money to start a business? Who said you need money to make money; that’s not always true. Bartering and online gig work may be your answer.  Bartering is an age old concept that still works today.  Find someone with the skills you need to start your business but you can’t afford to pay for.  Offer them a talent that you have in exchange.  Both parties win.  You may also want to check out some online gig work platforms such as http://www.upwork.com and http://www.freelancer.com. You can bid on jobs and pay for the connection after you make money.
  • Sell people what they want right now.  Once you know what you want to offer to the market place, find the people who are already looking for what you have to sell.  Talk to them; sell to them. That’s why you see plumbers lurking around the plumbing aisle at hardware stores. Look for your customers online and off line.  Go where they are.  
  • Don’t start from scratch. The best leads are behind you. Go back to previous work places and connect with the people who really liked you and thought your work was awesome. Let them know you are looking for a job and in the meantime, you are looking for contract work or you are starting a business. Often they will offer useful suggestions and make some connections for you.
  • Finally, make a definite ask. Never ask a question that can be answered yes or no.  Frame your “ask” so people have to give some real thought to their response.  Instead of saying, “Can you use my help?” say “How can I help you?” Instead of saying, “Do you know of someone who is looking for my product/service?” say  “Who do you know that needs my product/service?”

The bottom line is – you can earn income on your own. In fact, you can make money while you continue to look for a job. Your options are limitless. Let me show you how. Start by exploring how your talent, skills and passions can help you earn income on your own. Continue reading

3 Secrets to Attract Employers and Customers

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Little-known Strategies for the 50+ Crowd to Help You Land a New Job or Attract a New Client

If you are bored spit-less on the job or in-between jobs, then you deserve to know how to play by the new rules and I am here to show you how.

You might be bored because you are not using your talents and skills in a way that brings you satisfaction or better still, fuels your passion. You may have gotten laid off only to find out that landing another job isn’t so easy.  In fact, it could take you up to a whole year to find one.

Whether you are looking for a new set of golden handcuffs; I’m sorry, I meant to say – your dream job or you are ready to test offering your unique self part time or full-time as a consultant, this FREE factsheet will help you.
After 20 years as a successful freelancer and consultant, I have had to pivot and turn as the times have changed. No, I don’t use the same strategies to secure clients that I used 20 years ago. Yes, I had to learn new skills and keep my game relevant.
You may need to pivot also.  In fact, I almost can guarantee that you need to. So let me quickly show you some really unique tactics to position yourself so you can land that dream  job or attract more clients.
No.  These are not mutually exclusive tasks.  My new factsheet will show you how.

This factsheet covers:

  • The advantages of freelancing and consulting after age 50.
  • How your expertise can shine.
  • Quick wins on social media.
  • How to use a common sales tactics to help you.

Check it out. As always, learn how to make money WHILE you look for a job.  You might find that you really don’t want or need a job.